My guest today is Melissa Litchfield is a 35-year-old, southern California native, currently living in Mobile, Alabama. For the past 9 years, she’s been helping online entrepreneurs and small businesses market themselves online with paid and organic traffic. She owns Litchfield Media Co, a digital marketing company that helps small businesses and entrepreneurs skyrocket their impact and revenue with paid traffic. In today’s episode, Melissa gives us a great deep dive into paid ads with a focus on Meta advertising. We cover: When a business should start using paid ads Where paid ads should drive traffic to What cost per lead means, what that cost looks like, and how it works What is working well right now with Meta ads, what targeting looks like, and how to get creative with ad copy and messaging What pixels and conversion API’s are and how they work Where to place ads, how long to run them, and how testing ads works   Resources & Links: Funnel Babes Blueprint Optin IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass List Building 101 100 Hook Ideas - FREE GUIDE   Connect with Melissa: Follow on Instagram @litchfieldmedia Follow on TikTok Check out her Website Connect on Linked In   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Make sure to hit subscribe so you never miss an episode!Mentioned in this episode:Join IG University!IGU

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