What if Buc-ee’s launched a YouTube channel?In this episode, I walk you through exactly how I’d turn one of the most beloved (and bizarre) brands in America into a YouTube powerhouse. This isn’t just a fun “what if” exercise. It’s a blueprint any brand can adapt to build audience, drive advocacy, and own their category.Using my 3-part content framework—Craze, Experience, Fans—I break down how to:Create hero content that builds buzz and gets people talkingProduce mid-funnel videos that educate while entertainingCapture and share fan stories to spark advocacyUse Shorts to scale reach and relevancePartner with creators to boost awarenessPromote your content so it gets seenAlong the way, I share examples, creative ideas, and a few tactical plays you can borrow for your brand. Whether you’re running social for a Fortune 500 company or building a channel from scratch, this episode will help you see YouTube as more than just a place to park ads and it’s an audience-building engine👀 Watch this with your team.📩 Share it with your boss.📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!https://maverickcontentstudio.com 💬 Connect with Eric on LinkedIn:https://www.linkedin.com/in/ericgray/ 📲 Follow Me on Instagram:http://instagram.com/theericgray🎥Subscribe to my Youtube Channel:https://www.youtube.com/@ericpaulgray

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