ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How Home Depot Turned Employees Into Storytelling Heroes"
Episode Synopsis
00:00 Introduction and Background02:07 The Shift to Branded Storytelling05:54 Challenges in Modern Marketing09:57 Lessons from Journalism for Marketing13:54 Corporate Communications and Storytelling19:52 The Importance of New Media Mindset24:12 Creative Excellence in Brand Storytelling29:57 Behind the Apron: Employee Stories34:14 Hope Builds: Community and Corporate Responsibility40:06 Brand Storytelling Community and Future Directions
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