00:00 Introduction and Background03:16 Building the Content Engine at Cleveland Clinic09:07 The Importance of Content Marketing in Healthcare16:42 Sustained Success in Content Marketing20:23 Content Marketing's Impact on Brand Awareness24:44 The Creative Process in Content Marketing27:37 Exciting Content Projects and AI Integration30:07 Creating Tone and Personality in Healthcare Content31:48 Medical Review Process for Content34:17 Evolution of Social Media Strategy36:47 Nimble Content Creation for Social Media38:07 Staying True to the Brand39:13 Being Inspired by Other Medical Content41:04 Knowing Your Brand and Purpose42:13 Evolution of Content Channels43:22 Changing Beliefs and Adaptation45:38 Creating Brand Champions Internally46:33 Improving User Experience47:43 Analyzing Data for Content Creation49:09 Seeking Inspiration from Media Industry51:42 Essential Tool: Slack51:58 Recommended Podcast: Marketing AI Institute52:39 Passion for Healthcare Content Creation

Ver todos los episodios