What happens when a brand actually knows who they are? In this episode of Radical Content, we break down how Patagonia turns purpose into powerful storytelling from high-end documentaries to everyday content that builds real loyalty. Plus, we spotlight bold moves from Heinz and Dove that prove emotional connection always wins. If you're leading brand, content, or social and want to trade performative purpose for the real thing. Hit play. What You’ll Learn:Why brand purpose is the missing piece in most content strategiesHow Patagonia uses storytelling to drive deep emotional connectionThe role of brand documentaries in building long-term loyaltyWhat it means to be unapologetically you as a brandBonus: What Heinz x Mustard and Dove’s “Sketches” campaign got right 📬 Subscribe to the Radical Content Newsletter and get The Content of the Week! https://maverickcontentstudio.com💬 Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericgray/📲 Follow Me on Instagram: http://instagram.com/theericgray🎥Subscribe to my Youtube Channel: https://www.youtube.com/@ericpaulgray

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