"How much does it cost?"  These words roll so naturally out of our mouths when presented with an opportunity to buy something. But is "how much does it cost" really the right first question?  In most cases, no.  Why? Because we don't yet know enough about the thing we are potentially purchasing, to evaluate it if it's really a good VALUE.  In this episode, Jeff discusses the difference between price and value, and explains why as real estate entrepreneurs, we need to be far more focused on value than price, or else we will miss many entrepreneurial opportunities to make massive financial headway.  

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