Full shownotes here.  I see it all the time. You feel like you're blending in with the 398 other health coaches or 44 other VAs in your field, and you desperately want to stand out. You sense something's off with your brand and message. But you can't quite put your finger on what makes successful biz owners so unforgettable. Today I'm sharing the 5 mistakes I see entrepreneurs make with their messaging that keep them from drawing potential clients in and converting them. And what shifts you can make to prevent yourself from falling into these traps. Announcement: The 5-day #ClarityChallenge is coming January 30th! Come join us – wa-hoo!!

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