ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Balancing Tradition and Trends in Your B2B Marketing Framework"
Episode Synopsis
This week, Head of Strategy at eMa, Stephen Banbury, shares his insights on B2B marketing.
Stephen emphasizes the evergreen importance of customer focus and solving customer pain points by articulating the benefits of the product from a customer's perspective.
He discusses the evolving trends in B2B, including borrowing strategies from B2C such as humanizing the brand, employing influencer marketing, leveraging new social media channels like TikTok, and using simplified language.
While acknowledging the growing role of AI tools in marketing, he is adamant that they cannot replace talented creatives. Lastly, Stephen predicts a trend towards short-form content due to time constraints of the audience.
00:00 Introduction to B2B Marketing
00:37 The Unchanging Principles of B2B Marketing
01:52 The Changing Landscape of B2B Marketing
02:26 The Role of Influencer Marketing in B2B
02:51 The Importance of Simplicity in Messaging
03:47 The Impact of AI on B2B Marketing
04:53 The Rise of Shorter Form Content
05:18 Conclusion and Wrap Up
05:27 Post-Show Banter
Follow us on LinkedIn for even more marketing insights!
Your Host: E.T. Mac
eMa Head of Strategy: Stephen Banbury
Stephen emphasizes the evergreen importance of customer focus and solving customer pain points by articulating the benefits of the product from a customer's perspective.
He discusses the evolving trends in B2B, including borrowing strategies from B2C such as humanizing the brand, employing influencer marketing, leveraging new social media channels like TikTok, and using simplified language.
While acknowledging the growing role of AI tools in marketing, he is adamant that they cannot replace talented creatives. Lastly, Stephen predicts a trend towards short-form content due to time constraints of the audience.
00:00 Introduction to B2B Marketing
00:37 The Unchanging Principles of B2B Marketing
01:52 The Changing Landscape of B2B Marketing
02:26 The Role of Influencer Marketing in B2B
02:51 The Importance of Simplicity in Messaging
03:47 The Impact of AI on B2B Marketing
04:53 The Rise of Shorter Form Content
05:18 Conclusion and Wrap Up
05:27 Post-Show Banter
Follow us on LinkedIn for even more marketing insights!
Your Host: E.T. Mac
eMa Head of Strategy: Stephen Banbury
More episodes of the podcast Quickfire Marketing
MQLs Are Dead with Katherine Lehman
04/11/2024
In God we trust