How marketing 'shamed' us into using deodorant, and where BO comes from

08/04/2025 11 min
How marketing 'shamed' us into using deodorant, and where BO comes from

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Episode Synopsis


Body odour. It’s one of those things we all experience, but rarely talk about. This week, how BO became a social taboo, why you shouldn't fear aluminium in anti-perspirants, and whether natural deodorants are as effective as the conventional kind.

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