Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about the “Cold Open”. You know when you sit down to watch your favourite TV show and the episode starts before you’ve even opened your bag of Doritos? Then, after about five minutes, the intro kicks in? Well, that’s what’s known as a “cold open“. Many podcasters use cold opens at the beginning of their episodes. You’ve probably heard them before. You hit play and immediately seem to have landed bang in the middle of a guest explaining “…so it was at this point I decided to wear a diving suit made of sirloin steaks and go swimming with sharks.” Obviously, the idea is that you think “wait, how is this idiot still alive to tell the tale? I need to get the full story.” And you keep on listening. Cold opens can be a compelling way to hook listeners. And, for a deeper dive on how to get the best from them, head over to http://ThePodcastHost.com/ColdOpens

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