Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about sponsoring another podcast. This is potentially the ultimate way to spend any advertising budget. Find a successful show with a similar target audience to your own, then, sponsor it for a few episodes. This way, not only do you reach your target audience, but they’re all active podcast listeners, too. An ad for another podcast could sound like a breath of fresh air if listeners are used to hearing about how great the latest all-in-one sock mattress razor is. An obvious caveat is that the show in question runs ads. But even if they don’t, the host will probably be interested in your proposal. As a very rough ballpark, podcast ads can cost around $25 per 1000 listeners. But, more niche and targeted shows often charge a bit more. If you can afford to try it out though, this is a fantastic way to reach more podcast listeners in your target audience. Thanks very much for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/advertising](http://thepodcasthost.com/advertising)

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