Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about roadside promotion. This might be anything from a banner draped on a flyover, to a big sign in a field. Basically, a message that promotes your podcast which will be seen by thousands of people each day. It should go without saying, but please don’t do anything stupid, dangerous, or illegal here. Roads are deadly places, so never put yours or anyone else’s life at risk with a strategy like this. Of course, you could go the official route here, and hire a billboard. But I don’t imagine that comes cheaply, no matter where you are in the world. I see a lot of roadside marketing here in Scotland, usually by some mad farmer. It’d be nice to drive past a few innovative podcast ads, slogans, or messages in the future. In the meantime, for a deeper dive on this, check out [thepodcasthost.com/guerrilla](http://thepodcasthost.com/guerrilla)

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