Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about t-shirts. The big misconception about selling podcast-branded t-shirts is that this is a monetization strategy, rather than a promotion one. But, any listener wearing your show’s t-shirt becomes like a walking billboard for your show. For most podcasters, using a print-on-demand service for t-shirts will make more sense than buying a bulk order, and then storing and shipping them yourself. But print-on-demand can push the price of your merch up, so it’s worth selling t-shirts at their minimum cost price. This means you’ll make no profit on them, but, it increases the chances of you selling more. As I say, look at this as more guerrilla marketing, rather than the opportunity to make money. There are much better ways to do that, as we’ll cover later on in the series.

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