Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about creating an ‘About’ page on your podcast website. The ‘About’ page is traditionally the most viewed page of any website, so it’s a good idea to take advantage of this. It should never be done as an afterthought. At first glance, you’d think this would be all about you and your podcast. But the trick here is that it’s actually all about your listener. This is where you can pose questions or problems that they’re struggling with - and that you’re uniquely set up to solve. On top of listening the benefits of what they’ll get from listening to your podcast, you might also want to create a playlist of your most popular episodes to get them started. Of course, you will want to add a wee bit in about you, too. Credibility and personality are important. They’re just not the things you’d want to lead with. Again, make it about your listener first, and that’s the best way to win them over. For a deeper dive on this topic, head on over to http://thepodcasthost.com/websitetips

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