What if the real cost of going cheap isn’t in your wallet, but in your reputation, your results, and your peace of mind? In this episode of Quest for Success, psychologist and best-selling author Dr. Jerry Cunningham breaks down why we often confuse low cost with real value and how that mindset keeps us stuck. You’ll discover why your brain gets a rush from clearance stickers, why offering your work too cheap can backfire, and how giving something valuable for free can actually build trust that lasts. From the $5 toaster that cost more in the long run to the power of psychological reciprocity, this conversation will change the way you buy and sell, forever. If you’re ready to lead with confidence and create a business or career that feels as valuable as it truly is, you won’t want to miss this. Learn more and grab free success resources at www.Quest-Success.com. Dr. Cunningham’s books are available on Amazon—just search for Dr. Jerry Cunningham. Press play and start rethinking the real price of everything.   ADDITIONAL SOURCES FOR YOU TO CHECK OUT “Predictably Irrational” by Dan Ariely – Great on pricing perception. Harvard Business Review – Search for “psychology of pricing” and “value-based pricing.” Journal of Consumer Research – Articles on perceived value and consumer behavior. Seth Godin’s blog – Especially his posts on permission marketing and the value of free. “The Psychology of Selling” by Brian Tracy – Foundational for selling with value.

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