How do we integrate quality with product development? Using quality tools and techniques early in the design phase can lead to more successful outcomes. But we cannot do it by treating the product development process like a manufacturing process.Listen to this Part 1 as we unpack Harvard Business Review’s "The Six Myths of Product Development" by Stefan Thomke and Donald Reinersten. We review three of the six myths in the article, revealing the misconceptions around resource allocation, batch processing, and rigid development plans.Join us as we review why treating a product development process like a manufacturing process is riddled with pitfalls. The reasons why it doesn't work provides us understanding to what we CAN use quality tools and techniques to do to improve product development. Visit the podcast blog for additional links!Ready to apply this to your project?→ Schedule a free discovery call: Dianna's calendarWant insights like this?→ Subscribe to my newsletter: qualityduringdesign.substack.comLearn the full framework:→ Get the Book: Pierce the Design Fog ABOUT DIANNADianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.

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