What types of things might happen when we don't fully understand, explore, or address:the breadth of the whole concept space,a product's many users, andthe voice of the customer?We explore a public consumer complaint and upset over coffee pods. And we imagine what may have happened (or didn't happen) during design development that could have helped avoid the issues from the start.We explore this ongoing, public story to gain some insight and maybe some lessons learned that we can apply to our own designs.Visit the podcast blog for extra links to videos and other sites. Other Quality during Design podcast episodes you might like:Remaking Risk-Based Decisions: Allowing Ourselves to Change our Minds.Challenges Getting Team Input in Concept DevelopmentReady to apply this to your project?→ Schedule a free discovery call: Dianna's calendarWant insights like this?→ Subscribe to my newsletter: qualityduringdesign.substack.comLearn the full framework:→ Get the Book: Pierce the Design Fog ABOUT DIANNADianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.

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