Dianna Deeney interviews Fred Schenkelberg about getting information for product design, focusing on reliability engineering in new products.This episode is part 2 of 2.This interview is part of our series, “A Chat with Cross Functional Experts". Our focus is speaking with people that are typically part of a cross-functional team within engineering projects. We discuss their viewpoints and perspectives regarding new products, the values they bring to new product development, and how they're involved and work with product design engineering teammates.About FredFred is a Reliability Engineering and Management Consultant and founder of Accendo Reliability.  Fred’s expertise is program development, accelerated life test design & analysis, reliability statistics, risk assessment, test planning, and training. He is a graduate course lecturer with the University of Maryland, the initial Producer of the ASQ Reliability Division Webinar program, and a regular speaker at the Reliability and Maintainability Symposium (RAMS®). He also founded and maintains accendoreliability.com, a reliability engineering professional development hub. Fred and Dianna talk aboutthe realities of internal team dynamics and the delicate dance between innovation and issue resolutionadvantages of initiating reliability conversations early in the design processpractical advice on how design teams can triage problems by applying the right tools, thus ensuring a more robust product design processFred's tales from the trenches offer a unique lens into the challenges and triumphs of creating products that not only work but last.Visit the podcast blog for links to Fred's recommendations.Ready to apply this to your project?→ Schedule a free discovery call: Dianna's calendarWant insights like this?→ Subscribe to my newsletter: qualityduringdesign.substack.comLearn the full framework:→ Get the Book: Pierce the Design Fog ABOUT DIANNADianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.

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