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Listen "Smoothie King Has Big News, with CMO Marianne Radley"
Episode Synopsis
The 1,400-unit brand is diving into a whole-new category. Spearheading the charge is marketing chief Marianne Radley, who arrived in September and hit the ground running. Formerly chief brand officer of Yum! Brands and a Monster Beverage Company and Anheuser-Busch InBev exec, Radley plans to take the Smoothie King brand to the next level by developing an impactful look-and-feel and brand message that cultivates a deep connection between the chain and its diverse mix of franchisees as well as its loyal customer base.
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