Forget “Markety Mary” and those cookie-cutter customer personas—big brands aren’t guessing who their audience is, and neither should you. In this episode, Deborah Pretty pulls back the curtain on five proven, street-smart strategies to find your ideal customers fast, without expensiveresearch or fluff. You’ll learn how to mine competitor comment sections, hijack podcast guest lists, study side markets, and reverse-engineer your dreamaudience—complete with a 7-day action plan to start seeing results. If you’re ready to have your ideal customers chasing you instead of the other way around, this is your playbook.

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