In this episode, Michael Sparring interviews Pelle Högnelid (PhD) about his research, which resulted in the book Purposeful Combination: Management of Knowledge Integration in the Development of Self-Driving Cars.If you want to continue the discussion about these topics directly or have ideas about collaborating, you can reach out at [email protected] or https://www.linkedin.com/in/pellehognelid/A free PDF of the book is available at https://bit.ly/freepdfpurposefulcombinationTimestamps(00:00:00) - Teaser(00::00:44) - Introduction(00:02:38) - Why is knowledge combination important?(00:05:51) - The Omega-case: a joint venture to develop and commercialize technology for self-driving cars(00:08:49) - Technological problems(00:11:03) - Organizational problems(00:19:37) - Commercial problems(00:24:47) - What happened after the case study?(00:27:40) - How is your research different? Introducing the Objective-driven mode of explanation(00:31:10) - Introducing the "business idea" and the "industry recipe"(00:33:42) - Examples of business idea knowledge and industry recipe knowledge in the Omega-case(00:36:29) - A type of knowledge which emerges at the intersection of three kinds of problems(00:39:07) - A novel perspective on Effective Management(00:42:27) - Six rules-of-thumb: #1 Management of knowledge combination depends on the objectives of a firm(00:43:30) - Six rules-of-thumb: #2 Difficult problem-solving demands a deeper understanding of the business idea and the industry recipe(00:45:35) - Six rules-of-thumb: #3 Apply the framework of problem characteristics(00:46:44) - Six rules-of-thumb: #4 Decisions as a de facto enactment of business idea and industry recipe knowledge(00:48:14) - Six rules-of-thumb: #5 Business idea evolution(00:49:32) - Six rules-of-thumb: #6 Industry recipe evolution(00:50:48) - What is the goal with your research? Which researchers have shaped your research?(00:54:46) - How do I get in touch?

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