Petronella—or as I call her, "P"—has been a friend and cheerleader from the start. Based in New York, Petronella is a wedding and family photographer serving multicultural, interracial, interfaith, and mixed couples. P is all about celebrating family and cultural heritage in her photography. She's a blessing to know and I'm so hyped that you all get to hear from her in this episode. Understanding your ideal client is essential in elevating your brand and business. You cannot be everything to everyone, and better yet, no one is expecting you to be or do all the things!  Stay connected on Instagram @purposetocreatepodcast

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