BONUS Episode of The Purpose and Profit Podcast with Lisa Katona SmithIn this special episode of the Purpose and Profit Podcast, Lisa Katona Smith, TEDx speaker, educator, and author of Parallel Recovery shares her journey from teaching to pioneering an approach that supports families facing mental health and substance use challenges. Jess and Lisa discuss the importance of person-focused language, the role of families in the recovery process, and the personal experiences that led her to this work. Highlighting her TEDx talk and new book, Lisa shares her experience challenging entrenched paradigms and the rigorous process behind communicating big ideas. This episode delves into the internal and external transformations required to create lasting impact through thought leadership.00:00 Welcome to the Purpose and Profit Podcast00:42 Introducing Lisa Katona Smith02:54 Lisa's Journey: From Teacher to Advocate03:26 The Impact of COVID and Personal Struggles04:12 Finding a New Purpose05:54 Supporting Families in Recovery07:42 The Importance of Connection13:59 Challenging the Status Quo in Recovery14:38 The Power of Language in Recovery20:54 Navigating Industry Resistance26:06 Refining the TED Talk27:35 The Motivation Behind the TED Talk30:13 The Challenge of Crafting a TED Talk33:11 The Importance of Personal Experience37:41 The Journey to Writing a Book42:47 The Evolution of a Business Philosophy48:42 Final Thoughts and AdviceIf you're on a journey similar to Lisa's and need support unpacking your big idea, let's talk! ABOUT LISA SMITHhttps://lisakatonasmith.com/Order Lisa's new book: Parallel Recovery: A Guide for Those Who Love Someone with Substance Use DisorderInstagram: Parallel_recoveryConnect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.

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