Cast your vote for Purpose 360 as Best Business Podcast here!Each of Kimberly-Clark’s brands has a brilliant purpose that guides everything they do. From focusing on environmental impact to supporting and enabling women to break down barriers to opportunity, Kimberly-Clark equips its brands to provide Better Care for a Better World.One way is through Kotex’s She Can Initiative. While the brand focuses on raising awareness around Menstrual Hygiene Day each year, it also champions women’s progress year-round by fighting period stigmas and the barriers they cause. Projects have included producing a film depicting how period stigma nearly stopped the first woman soccer referee, creating a “She Can Anthem,” and changing the color of the fluid used in product marketing.We invited Alison Lewis, Chief Growth Officer, to discuss how Kimberly-Clark operates with its purpose-led, performance-driven approach and how it ultimately influences culture through its purpose.Listen for insights on:Inspiring innovation with purposeActivating brand purpose to challenge stigmasOpening social impact work to other collaboratorsCreating and maintaining a purpose-led, performance-driven cultureResources + Links:Alison Lewis’ LinkedInKotex She Can InitiativeVideo: Kotex’s Female Football Referee Ad“Kotex and South African Pop Star Create 'She Can Anthem' to Challenge Period Misconceptions”Wall Street Journal: “Kotex Decides Women’s Blood Is Red, Not Blue”Toilets Change Lives Program
(00:00) - Welcome to Purpose 360
(01:19) - Kimberly-Clark
(02:32) - Meet Alison Lewis, Chief Growth Officer
(03:51) - The Importance of Purpose
(06:47) - Doing Better, Reinventing, Reimagining
(08:54) - Social Impact Strategies
(11:51) - Innovation From Purpose
(13:26) - Menstrual Hygiene Day
(15:17) - Kotex She Can Initiative
(17:51) - Changing Fluid
(18:51) - From the Core
(20:40) - Culture Compass
(22:40) - Linking Company Purpose to Personal Purpose
(24:53) - Toilets Change Lives
(26:05) - Measurements
(26:45) - Bringing Others In
(28:19) - Pearls of Wisdom
(30:59) - ESG
(32:45) - Last Word
(35:50) - Wrap Up

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