Welcome to the Age of Insight, when data informs action.Data driven marketing, data-driven journalism, data-driven storytelling, data-driven insights. Put simply, you can now put data-driven in front of any marketing term and you will be onto a winner. In today’s show, I am going to go deep on data and help you understand why you need to be more considered about your 2022 digital communication strategy. Stay tuned to hear:  Why data tells the best stories How to rocket engagement rates by leaning into insight What we can learn from Spotify about data driven storytelling  7 ways to use your data for storytelling  I interview a data driven journalist about the changing face of media and PR ---WIN Our Weekly Show PrizeSubscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShowAlso get a 50% discount on a course of your choice with us!---Subscribe, Rate & ReviewSubscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. If you are a regular listener, please rate and review our show.---FeedbackDon’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigitalIf you would like to be a guest on the show, please get in touch. Email Joanne at [email protected]. ---The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

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