In this episode Eric interviews Jon Grahe from the Gaffney Group and Illumin Analytics in a Part 2 interview. They discuss his journey from being a psychology professor to working in sales, particularly in the solar and roofing industries, and now as an advanced funeral planner. Jon shares his experiences of door-to-door sales, the challenges and insights gained, and how his background in psychology has been instrumental in his new roles. He emphasizes the importance of pre-planning funeral arrangements and the emotional aspects of his current role. The conversation also touches on Jon's passion for environmental conservation, particularly his interest in beavers and their role in wetlands. Despite the career shift, Jon remains actively engaged in academic projects and continues to contribute to scholarly work, highlighting the flexibility and opportunities that his new career path provides. [Note. Portions of the show notes were generated by Descript AI.]

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