ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Bob Garfield on Positioning of Public Relations"
Episode Synopsis
Bob Garfield shares some afterthoughts following his PRSA 2009 International Conference presentation on how the mass media–mass marketing symbiosis is dead and how public relations as an industry is better positioned than most.
More episodes of the podcast PRSA Conference
Public Relations versus Advertising
10/12/2009
PHD Jonathan Slater
10/12/2009
Celebrity Public Relations
10/12/2009
Integrated News Release Tracking
10/12/2009
ROI of the Press Release
10/12/2009
Managing Public Relations
10/12/2009
Todd Buchholz on the Economic Environment
02/12/2009
Todd Buchholz PRSA 2009 Keynote
02/12/2009
Bob Garfield PRSA 2009 Keynote
02/12/2009
In God we trust