Understanding the Business of Business - Linda Descano, Red Havas

PR's Top Pros Talk
24/03/2023 10 min

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Episode Synopsis

Linda Descano, CFA®, Executive Vice President of Red Havas, explains that understanding the business of business is one of the most important skills communicators can have. She explains how communicators can conduct their own research about their companies by asking themselves key questions and utilizing valuable resources. Linda also predicts future trends for 2023 and beyond.

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