The Power of Integrating PR, Social, and Influence Through Earned-First, Immersive Communications - Charlie Tansill, President of PR, Social and Influence at Ogilvy North America

PR's Top Pros Talk
29/07/2024 13 min

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Episode Synopsis

Charlie Tansill, President of PR, Social and Influence at Ogilvy North America, emphasizes the significance of engaging consumers in brand experiences. She discusses the immersive communications strategy behind the Grand Prix award-winning "Michael CeraVe" campaign. Charlie also talks about the CMO's evolving role and the power of TikTok.
 

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