The Power of Authenticity in Women's Sports Media Coverage - Madelyn Flax, Sports Account Supervisor and Women's Sports Practice Lead at FINN Partners

PR's Top Pros Talk
30/05/2024 10 min

Listen "The Power of Authenticity in Women's Sports Media Coverage - Madelyn Flax, Sports Account Supervisor and Women's Sports Practice Lead at FINN Partners"

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Episode Synopsis

Women's sports have become more popular recently, but it is not just the game that keeps fans engaged. Madelyn Flax, Sports Account Supervisor and Women's Sports Practice Lead at FINN Partners, describes this growth as a “movement, not a moment." She explains how brand partnerships with athletes can propel social change forward. Madelyn also highlights how stories can reach multiple sectors including entertainment and culture.

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