In our recent episode of PR’s Top Pros Talk, Mike Rosich, CEO of Current Group, shared how mid-sized agencies are uniquely positioned to blend scale, creativity, and strategic agility. He emphasized the importance of building inclusive, audience-first operations and fostering bold, insight-led creativity that earns authentic connections in a polarized world. Drawing on his journey from DNA Communications to forming Current Group, Mike championed a “best idea wins” culture that democratizes creativity and prioritizes purposeful storytelling. His message was clear: in today’s complex landscape, you can’t buy connection—but you can create it through campaigns that resonate and endure.

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