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Listen "Navigating the Changing Communications Landscape - Blake Simpson, Senior Vice President, Chief Communications and Corporate Affairs Officer at Adtalem Global Education"
Episode Synopsis
Blake Simpson, Senior Vice President, Chief Communications and Corporate Affairs Officer at Adtalem Global Education, explains how her team defines and measures campaign effectiveness. She shares the importance of integrating non-traditional, owned, and earned media to create a cohesive strategy. She also talks about how the CCO role will continue to evolve.
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