Maximizing the Value of Earned Media - Carolina Lopez Herz, 5WPR Miami

PR's Top Pros Talk
21/04/2022 9 min

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Episode Synopsis

Where can communicators maximize the value of earned media? Carolina Lopez Herz, Senior Vice President & General Manager of 5WPR Miami, highlights the importance of having a good sense of the media landscape beyond traditional channels. Carolina also shares examples from the world of crypto where active conversations are taking place on new and emerging platforms.
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