Generating Traffic Through Earned Media - Mark LoCastro, SmartAsset

08/12/2021 11 min

Listen "Generating Traffic Through Earned Media - Mark LoCastro, SmartAsset"

Episode Synopsis

How can earned media be converted into measurable results? Mark LoCastro, Director of Public Relations, SmartAsset, offers insights into utilizing a backlink strategy to generate traffic. Mark also emphasizes the importance of leveraging an internal spokesperson and shares his experience of transitioning from being a PR Manager into a national company spokesperson.
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