Developing an Effective Earned Media Strategy - Annie Pace Scranton, Founder and CEO of ⁠Pace Public Relations⁠ and Author of The Guide to Earned Media

PR's Top Pros Talk
27/07/2023 10 min

Listen "Developing an Effective Earned Media Strategy - Annie Pace Scranton, Founder and CEO of ⁠Pace Public Relations⁠ and Author of The Guide to Earned Media"

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Episode Synopsis

Doug Simon talks to Annie Pace Scranton, Founder and CEO of Pace Public Relations and Author of The Guide to Earned Media. Annie explains how communicators can build authentic relationships with journalists. She talks about what to include in an email pitch. Annie also shares her journey of becoming an entrepreneur. 
Buy a copy of The Guide to Earned Media here.

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