A Global Outlook on Hospitality - Sophie Merven, Head of Communications, IHG Hotels & Resorts

PR's Top Pros Talk
13/05/2021 10 min

Listen "A Global Outlook on Hospitality - Sophie Merven, Head of Communications, IHG Hotels & Resorts"

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Episode Synopsis

Sophie Merven, Head of Communications, IHG Hotels & Resorts, shares her outlook for travel post-COVID from a global perspective. She also discusses how the organization was forced to rethink themselves and make significant changes as a result of the pandemic. Sophie also emphasizes the increased role of PR and earned media in the current environment.

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