Payrix’s Bob Butler on Finding Anchor Personas

Protect the Hustle | A SaaS Podcast
13/12/2022 36 min Temporada 4 Episodio 21
Payrix’s Bob Butler on Finding Anchor Personas

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Episode Synopsis

Check out the detailed field guide hereTopics discussed in this episode:01:57 - Why some fintech is really “tech fin”11:00 - Reducing the time and friction to execute19:00 - The "Buy now, Pay later" space23:56 - The anchor tenant persona30:11 - How to find anchor tenantsThis is a Paddle production—the first media network dedicated entirely to the SaaS and subscription space.

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