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Listen "Mike Troiano, Partner at G20, on the Power of Brand"
Episode Synopsis
Topics covered in this episode:
Great marketing is built from the consumer up, not the product
Use classical positioning language as a framework to build brand
Brand informs every aspect of product experience
A customer's willingness to pay for a premium experience
How a company articulates a value proposition.
This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan.This is a ProfitWell Recur Studios production—the first media network dedicated entirely to the SaaS and subscription space.
Great marketing is built from the consumer up, not the product
Use classical positioning language as a framework to build brand
Brand informs every aspect of product experience
A customer's willingness to pay for a premium experience
How a company articulates a value proposition.
This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan.This is a ProfitWell Recur Studios production—the first media network dedicated entirely to the SaaS and subscription space.
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