Meet Rory! Zane speaks with Rory Henry, a certified financial planner and behavioral financial advisor, about the integration of behavioral finance and holistic wealth management. Rory discusses his journey from tax professional to wealth management, emphasizing the importance of a holistic approach that considers all aspects of a client's financial life. The conversation delves into the evolution of financial advisory, the significance of understanding clients' emotional relationships with money, and the necessity of having difficult conversations to guide clients toward their ideal futures. Rory also explores the concept of money scripts and how they influence financial decisions, advocating for a values-based planning approach to create meaningful financial strategies. In this conversation they discuss the intricate relationship individuals have with money, the importance of self-assessment in financial planning, and the need for holistic approaches in wealth management. Rory shares insights from his new book aimed at accounting professionals, emphasizing the integration of behavioral finance and the necessity of engaging non-financial spouses in financial discussions. He also highlights his mission to reduce financial stress and expand financial literacy through media. Takeaways - Holistic financial planning encompasses all aspects of a client's financial life. - Behavioral finance plays a crucial role in understanding client decisions. - Asking the right questions can lead to deeper client insights. - The emotional side of finance is often overlooked but essential for effective advisory. - Engaging in future self-exercises can provide clarity on financial goals. - The accounting profession is evolving into a more holistic advisory role. - Improv can enhance personal development and public speaking skills. - Asking for help is essential for growth and learning. - The future of accounting is bright with many opportunities. Sound Bites "Return on relationship is key." "We need to ask the right questions." "We're advising clients from womb to tomb." "Don't be afraid to ask for help." Chapters 00:00 Introduction to Holistic Wealth Management 05:14 The Evolution of Financial Advisory 10:00 Understanding Holistic Financial Planning 15:10 The Role of Behavioral Finance 19:51 Navigating Difficult Conversations in Advisory 24:58 Exploring Money Scripts and Their Impact 30:01 The Future of Financial Advisory 30:01 The Importance of Self-Assessment in Financial Planning 31:00 Introducing the Book: A Guide for Accounting Professionals 34:18 The Value of Holistic Financial Planning 36:57 Engaging Non-Financial Spouses in Financial Conversations 38:49 Rory's Mission to Reduce Financial Stress 39:45 Future Goals: Expanding Financial Literacy through Media 41:18 The Role of Improv in Personal Development 46:58 Advice for New Accountants and the Future of the Profession Connect with Rory: LinkedIn personal - https://www.linkedin.com/in/roryshenry/ Get the book - https://advisror.com/

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