In this episode, host Greg McCollum lays out the hard truths every aspiring law firm owner needs to hear. He shares the critical mistakes he made—and the strategies that built his seven-figure criminal defense practice. Greg explains how the right brand, name, and office location are essential for attracting high-value clients and that branding has evolved beyond simply using your name on the door. You will hear how to avoid common pitfalls, handle overwhelming growth, make smart marketing decisions from the outset, and build a firm that reflects your real strengths and passions. Whether you're at the drawing board or just started your law firm and are frustrated by slow progress, this episode delivers honest insights and tough-love advice on what works and what doesn't to help you set up your law firm for growth, stability, and long-term fulfillment. Show Highlights: The good news about the basics for starting a law firm today. [00:59] The benefits of a shared office with a prestigious appearance. [02:02] How to select a strategic, memorable law firm name early. [04:44] The power of niching down practice areas for ideal clients. [09:33] What do you really love doing—litigation vs. non-court? [13:28] Tips to stay top of mind through visibility and marketing. [14:34] Be wise with advice when you're starting out. [21:56] Contact Greg if you have questions. [22:20] If you want to learn more, go to our Prosper At Law Website and click the "SCHEDULE A CALL BUTTON"    www.prosperatlaw.com You can email us at: [email protected]

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