After Martin Luther King, Jr.’s assassination in 1968, Civil Rights leaders, fast food corporations, and the Nixon administration began an unlikely collaboration: to promote “Black Capitalism” in the fast food industry. The idea was this: promoting Black franchise business ownership in Black neighborhoods could improve the quality of Black life in America. Brady Keys was the king of Nixon’s Black capitalism. He received upwards of 9 million dollars in federal money to develop his fast food franchise, All-Pro Chicken, and collaborated with KFC and Burger King in ground-breaking franchise deals. Keys’ story is a case study of Black business ownership in the ‘60s, when the path to Civil Rights was paved with profits.
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