In this episode of Promotion Playbook, hosts Will and Pascal delve into the common misconceptions surrounding promotional merchandise. They discuss the importance of personalizing promo products and how the value of merch extends beyond its cost. The hosts emphasize that customers do not inherently care about branding unless it resonates with them, urging businesses to connect their products with meaningful messages. They highlight the necessity of understanding customer needs and building a brand identity that stands out, particularly for those not in the league of major brands like Nike or Apple. Join them as they provide insights on leveraging promotional products effectively to elevate your brand and engage your audience.Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-productsFollow Promo Punks:https://www.facebook.com/promopunkshttps://www.instagram.com/promopunks/https://www.tiktok.com/@promopunkshttps://www.linkedin.com/company/promo-punks-co/https://medium.com/@UC7LgXddjlT_hb3XbLgCok2Q Timestamps: 00:00:00 - Introduction00:00:37 - The Myths of Branding and Customer Perception00:01:58 - Merch as an Afterthought00:03:01 - Quality vs. Cost in Merchandise00:04:17 - Tracking ROI with Promotional Merchandise00:05:14 - Matching Merchandise to Audience and Events00:07:22 - The Importance of Strategy in Freebies and Giveaways00:09:35 - Merch as an Investment vs. Expense00:11:03 - Boosting Office Morale with Merchandise00:13:11 - Personalization of Promo Products00:14:06 - Logistics and Storage Solutions for Merchandise00:16:21 - Merch Beyond Giveaways

Ver todos los episodios