They’re over-the-top. They're dramatic. They're selling hard. But infomercials might just be one of the purest forms of Projecting Grandeur.In this episode, we unpack what infomercials get right about confidence, vision, and belief in what you're offering. Behind the exaggerated energy and bold promises lies a masterclass in conviction. The hosts believe deeply—sometimes absurdly—in their product. And that belief is what drives results.So what can founders, creators, and leaders learn from the infomercial playbook? A lot. Not about gimmicks, but about owning your message, speaking to possibility, and showing up with unapologetic energy.This episode isn’t about selling harder—it’s about believing bigger.

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