In this episode of the Project Profile Podcast, host Mark Allen welcomes Jake Vanderrol, founder of Wiredlans, to unpack the real-world benefits and challenges of implementing CRMs in the property development space.With more than a decade of experience helping businesses streamline operations using Salesforce, Jake shares how developers can consolidate fragmented systems into a single source of truth. From AI-powered marketing automation to full contract workflows and inventory tracking, this episode breaks down what a modern, intelligent CRM setup should look like—and how to avoid the pitfalls of underpowered tools.If you’re a developer, project marketer, or agency partner looking to scale smarter and close more contracts with less friction, this is the CRM masterclass you’ve been waiting for. Episode Breakdown:00:00 – IntroductionMark introduces guest Jake Vanderrol of Wiredlans and the focus of today’s episode: smarter CRM systems for property projects.02:20 – What Wiredlans DoesJake explains how Wiredlans helps businesses unify their tech stack, build custom Salesforce solutions, and deliver data-driven decision-making.06:05 – The Problem with Disconnected ToolsWhy piecing together multiple platforms like MailChimp, spreadsheets, and SMS systems creates reporting nightmares and operational friction.09:10 – The Foundation for Good AIAI is only as powerful as the data behind it—Jake explains why a clean, centralized CRM is the critical first step.13:30 – Real-Time Sales VisibilityHow a unified CRM helps sales teams know exactly when, how, and why to engage prospects based on behavior and timing.17:15 – Why Salesforce Is the Chosen PlatformJake outlines why Wiredlans exclusively builds on Salesforce—and how it powers both small teams and Fortune 500 companies alike.20:10 – Tailoring CRMs to Each DeveloperThere’s no one-size-fits-all: Wiredlans customizes each system to reflect a developer’s unique process, product, and market.24:00 – Lead Scoring That WorksMost property marketers get lead scoring wrong—here’s how to structure it for better sales outcomes and less wasted follow-up.28:20 – Salesforce Marketing Cloud Next & AI ToolsIntroducing next-gen capabilities like automated segmentation, AI-generated campaign content, and smarter engagement journeys.32:00 – More Than Marketing: Full Business OpsSalesforce isn’t just for lead management—it handles inventory, customer portals, document generation, and post-sale servicing.36:30 – Campaign Reporting & Multivariate TestingWhy having centralized, real-time data is essential for evaluating campaign performance and improving ROI.39:40 – The Cost of Cheap CRMsJake explains why cheaper tools like Pipedrive or HubSpot often create more work—and cost more—in the long run.43:15 – Reactivating Dormant DatabasesStrategies for bringing back cold leads, segmenting intelligently, and creating automation-driven re-engagement flows.47:00 – AI, Chatbots & Omnichannel CommunicationUsing tools like WhatsApp, SMS, and AI chat to connect with buyers how—and when—they prefer, without overburdening your team.49:00 – Final Takeaways for MarketersJake’s closing advice: start with strategy, invest in your CRM foundation, and leverage automation to build long-term brand value. Key Takeaways:Consolidate your tech stack for a single source of truthSalesforce can manage everything from lead to contract to handoverGood data fuels better AI and automationReal-time dashboards improve campaign effectivenessLead scoring should reflect actual buyer behaviorCheap CRMs often cost more over timeReactivate databases with smart segmentation and automationAI bots can enhance (not replace) rea

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