How do you create a product that people don’t even know they want? 
Before Steve Jobs made Apple famous for the iPod, he was inspired by another visionary: Akio Morita, the co-founder of SONY. 
Morita turned a small Japanese startup into a global powerhouse and, along the way, wrote the playbook for designing revolutionary products. 
At the heart of the story is the SONY Walkman – a deceptively simple idea that forever changed how the world listens to music.
In this episode of Project Blueprint, we explore how SONY combined creative technology, product design, and marketing to create one of the most influential consumer products ever made.
What You’ll Learn:

The origins of SONY and Akio Morita’s vision to rebuild Japan through technology
How breakthrough products are conceived, designed, and launched 
The marketing secrets behind SONY’s global rise and how you can use them to share your own ideas 

Chapters:
(00:00:00) - Introduction
(00:02:48) - WWII
(00:17:12) - Founding
(00:29:42) - Tape Recorder
(00:46:11) - Selling to America
(01:06:45) - The Walkman
(01:31:15) - Launch
Links:

Quick Survey–tell us what you think of the show or share suggestions for the next episode 
Sources
Get email updates every time a new episode is released–plus bonus material
Follow us on X
Contact Us
History of Headphones

Ver todos los episodios