This story was originally published on HackerNoon at: https://hackernoon.com/why-i-ditched-newsletter-signup-on-almost-every-page-of-my-site.
Investigating a weird outcome - signups dropped when I added more forms!
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The average percentage of subscribers after visiting my website was around 2.8%. So, I decided to add email signup boxes to various pages. I placed them in the footer of every page and even on the models’ details page. But, what happened next surprised me: The percentage of subscriptions**dropped**, averaging about 2.2% after the change.

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