Episode 154: Building the Business that Reflects You!

12/02/2025 1h 33min
Episode 154: Building the Business that Reflects You!

Listen "Episode 154: Building the Business that Reflects You!"

Episode Synopsis


In this episode, Coach Danni D and Laurel Rutledge discuss the journey of building a business that aligns with one's true self. Laurel, with 27 years in corporate, left due to toxicity and lack of alignment. She emphasizes the importance of self-awareness, vision clarity, and integrity in entrepreneurship. Laurel advises against adopting toxic corporate practices and stresses the need for structured processes and clear communication. She highlights the value of being authentic, using tools like CRMs, and leveraging networks. Danielle and Laurel agree that success comes from aligning business practices with personal values and maintaining integrity, even when faced with financial pressures. The conversation emphasizes the importance of investing in automation and expertise to avoid stagnation.
Topics Covered:

Building the Business That Reflects You: Introduction and Guest Introduction
Laurel's Entrepreneurial Journey: The Spark and Initial Steps
The Toxicity of Corporate Life and the Need for Alignment
The Role of Corporate Experience in Entrepreneurship
The Importance of Self-Awareness and Vision Clarity
Building a Business with Integrity and Structure
The Role of Community and Networking in Business Success
The Impact of Personal Growth on Business Success
The Importance of Aligning Business Practices with Personal Values
The Role of Structure and Processes in Business Efficiency
The Importance of Self-Awareness and Vision Clarity in Business Success
Investing in Automation and Expertise
Planning and Mapping Out Automation
The Importance of Time Freedom
Advice for Achieving the Profits in Pajamas Lifestyle
Connecting with Speaker 2 and Upcoming Offers
The Benefits of External Perspectives
Encouraging Listeners to Make Investments
Building Community and Support Systems

 
Keywords:
holistic success, work-life balance, entrepreneurial journey, corporate toxicity, aligning vision, business structure, self-awareness, service mindset, client attraction, corporate culture, process efficiency, business identity, personal growth, intentional decisions, resilience, automation investment, canned emails, system operation, consulting hour, mapping out, time freedom, work-life balance, alignment vision, action framework, quarterly prioritization, 90-minute session, listener discount, external expertise, investment importance, business growth
About Guests:
Meet Laurel Rutledge, CEO and Chief Navigation Officer™ at LKR Group LLC. Not your average coach – she’s your career, business and organizational strategy consultant and advisor with some super-deep coaching mixed in.
 
With a background in accounting, consulting, risk management, and HR, across multiple industries, Laurel is the secret sauce for woman-owned and woman-co-owned businesses seeking to optimize operations while creating the business and culture they wish to work in. Her AlignmentVisionAction© Framework, based on her nearly 30 years of corporate experience, is the model for connecting strategies to intentional actions leading to expected outcomes. As her entrepreneur, individual, and corporate clients can attest, whether you are building a business, a career, or a life, AVA© is the key.
 
Laurel holds an MBA from Indiana University Kelley School of Business, multiple certifications, and is a graduate of The Center for Houston’s Future Business/Civic Leadership Forum and of the NASDAQ Entrepreneurial Center’s Milestone Circles. When she isn’t working with clients or guesting on podcasts, you can find her reading, listening to podcasts or classic radio shows, or working on playing a decent round of golf.
Link: https://calendly.com/laurelkrutledge/15-min-ooyr-scheduling-call-for-pip-listeners-clone
33% discount on my 90-minute 1:1 Out of Your Rut Super Session
 
About Coach Danni D:
Capable Confident Challenge: www.capableandconfident.com
Calendar Detox Challenge: www.calendardetox.com
WorkFlow Facebook Community: https://www.facebook.com/groups/544659645688622
My Success Journal: https://a.co/d/jjzLH0t 
Merch: graphicteesbycoachdannid.com
YouTube Playlist: https://www.youtube.com/playlist?list=PLEdKZ7A6czWMxUtrP9lnfoQi0LHMsLZTL
Coach Danni D (Danielle Detiege) is a Work with Ease Coach helping Women Business Owners and professionals discover their personal success stories and align their life and business goals to reach their version of success. Stay in touch with Coach Danni D by following her @yourworkflow on Instagram or at www.coachdannid.com 
Want to work together, Book a Call, and let's get started. bit.ly/WFBookACall