EP 8: The Psychology of Urgency: Creating Scarcity That Converts

23/02/2025 7 min

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Episode Synopsis

Episode SummaryIn this episode of Profit Pulse, Andy Kulkarni dives into the science and strategy behind urgency marketing. Learn why phrases like “Only 2 left in stock!” make us panic-buy coffee machines we don’t need—and how to apply those psychological triggers ethically to your business.You’ll get:A breakdown of FOMO (Fear of Missing Out) and why it’s your secret weapon.How to avoid sounding like a “sleazy infomercial” while still driving action.Exact scripts and tools to create urgency for services, digital products, and consultations.A hilarious (but relatable) story about why Andy almost bought a third coffee machine.Plus, actionable steps you can implement in under 48 hours to boost conversions.Connect with Andy KulkarniLinkedIn: @AndyKulkarniNuKind Digital:CLICK HERE

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