140 - Case Study - Low Cost Per Lead During The Pandemic Times

Profit Engines Show - Digital Marketing Success By Matt Coffy
20/07/2020 11 min
140 - Case Study - Low Cost Per Lead During The Pandemic Times

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Episode Synopsis

Average Cost Per Clicks has dropped by over 50% across the board, which means that for those advertisers who do continue with their campaigns, they get to enjoy leads at significantly lower costs than before. In this podcast Matt and Erica discuss rather than pausing your campaigns altogether, a better strategy might be to try and leverage the market opportunities by optimizing your campaigns for the times and getting more bang for your buck!

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