Product transformations don’t fail because of bad tools—they fail because of ignored people. In this episode, transformation expert Joeri Devisch joins Productside CEO Rina Alexin to break down what real change leadership looks like. They talk through the difference between change and transformation, why words matter more than you think, and how to avoid top-down change that fizzles out. Key Topics Discussed in This Episode What separates transformation from “just change.” Joeri breaks down how to spot real transformation—and why project-to-product shifts are often misunderstood from the start. Why most transformation efforts fail. From overused buzzwords to under-communicated strategy, Joeri explains where teams get stuck and how to fix it. How to lead change from the inside. Hear how T-shaped product managers and early adopters can carry change forward, even in the most complex orgs. Why Listen to This Episode? In this thought-provoking episode, you’ll gain: A fresh lens on product transformations (and why most don’t stick) A better understanding of how to create buy-in across your org Tactics to simplify change through pilots and internal storytelling Insight into the overlap between product management and transformation leadership Whether you’re mid-change or just getting started, this one’s a must-listen.  Related Resources Check out these additional tools and resources to add to your PM belt: Productside Resource Library More Productside Stories Podcast Episodes Explore Productside Courses 

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